The message of the appeal was canvassed online, via social media and through messages to friends and families. Posters for the appeal were created which instructed people to donate unwanted clothes, in a good condition. The second part of the appeal focussed on collecting donations to purchase essential items such as sleeping bags, blankets, pallets of food, baby supplies and toiletries.

Various drop-off locations for the donated clothes were established in Yorkshire, Manchester, Lancashire and Teeside, which allowed different communities, groups and organisations to combine their efforts towards the common goal of collecting aid . large volumes of donated clothes from the collection points were brought to a warehouse to organise and pack. This required the set-up of a meticulous assembly line where items were categorised into size and item specific boxes, carefully labelled and then packed and loaded into the container. This took place over two separate weekends through the incredible support of over 150 volunteers from the local and wider community.